The innovative Twin Beat was highly covered on social media at an international level. We had the chance to work together with the brand to bring life to several beautiful watches with projection mapping technic. The project was challenging due to limited surface within the showcases. We had to adapt to several requirements for which we have always found the best solution. The communication tools used were mirror screen 4K, holographic projectors, 3D mapping, giant LED wall, etc.

Our team has developed holographic mapping projections for this retail event environment in order to meet the brand’s challenge, promote real watchmaking innovation through impactful digital communication. Mirrored display cases mixing mapped projections and UHD LCD screens have also been developed. An LED wall enhances everything in the background.

The visitors have been thrilled !