01. Intro
Roger Dubuis in partnership with Lamborghini needed aesthetics and relevant solutions to present their watches within the 50 biggest Lamborghini dealerships worldwide.
With a double set of holograms and a precise and meticulous work of synchronisation the 3D effect of this hologram is outstanding.
The holographic displays are cutting-edge marketing solutions that has immediately seduced the brand and its clients.
Holographic display hologram showcase Lamborghini
Roger Dubuis holographic tower for Lamborghini partnership worlwide implementation
Lamborghini and Roger Dubuis V shape conception
Lamborghini hologram Aventar S Excalibur
02. Brief
Holographic display cases are cutting-edge marketing tools, which is why the brand immediately turned to this type of digital communication.
The creation of the concept
The aim of this project has been to highlight and to give an important visibility to an outstanding brand as Roger Dubuis.
The project is marked by absence of real pieces, for obvious security reasons. The holograms have been chosen as relevant and logical solutions, in order to give the visibility of a virtual product in the biggest cities of the world.
The prototyping phase
Our technicians studied and drew detailed plans for each realization. Once the client have proceeded with validation we have launched the production of a first prototype. After its production, it has been adjusted and modified in collaboration with the client. This process allows us to produce a final perfect series of 50 units.
Production
The 50 Roger Dubuis / Lamborghini holographic displays is the result of the Swiss Made production. An assemblage of high precision and respect of the detail.
03. Result
The result is visible in the 50 largest Lamborghini dealerships.